FORTUNE
FAVORS
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FORTUNE
ABOUT US
Brand business that creates new markets
We, Fortune Inc., are a distributor who wholesales products from domestic and international contracted brands such as watches and lifestyle goods, and we are also a fabless manufacturer who creates our own brands by planning and developing cosmetics, apparel, and other products.
Our sales channels are in the action sports, outdoor, and lifestyle goods markets. Our founding members have over 20 years of career experience in these markets, from product planning and manufacturing to wholesale, retail, and promotion operations, possessing the assets and know-how to consistently conduct brand business.
Questions like 'Can we provide users with a different experience than before?' and 'Are there new approaches to create new markets?' form the foundation of our work.
For example, when considering 'where to sell products,' the 'experiential value' that should be given to purchasers would be completely different depending on whether a brand's watch is sold at an electronics store or a sports shop. We thoroughly consider the 'users' who use the products and their 'context,' repeatedly hypothesizing, verifying, and improving to continuously refine brands by proposing services that become the 'reason to be chosen.'
We think this way because we ourselves always want to love brands as 'individual users' and feel excited when using products.
In specialized markets, we pursue proposal-based, deep-dive brand business that creates customers by presenting new approaches and experiences, generating markets by drawing out further potential needs.
BRANDS
取扱いブランド
“The toughest of all the time” – one and only. A presence as a unique item in the sports and fashion scenes. Since its inception in 1983, countless advanced and functional models have been showing until this day, and their evolution continues unabated. As an authorized Casio Computer Co., Ltd., Fortune wholesales G-SHOCK to action sports and lifestyle shops nationwide. We also carry various Casio watch brands such as BABY-G, for active women, and PRO TREK, for outdoor gear with the concept of being tough and then cute.
Born in 2013 in Salt Lake City, Utah, in the wild west of the United States, Wolfgang Man & Beast is a lifestyle brand with a new concept that fits outdoor lovers and their best friends: dogs. American Made leashes and collars with graphics on high-durable and soft webbing materials. Fortune began distributing in 2015 as the exclusive distributor in Japan. Our sales policy is to "not do business with stores that sell live animals," based on our desire to "eliminate dogs and animals that are abandoned or killed due to human selfishness. We have doubts about the immaturity of the supply chain (breeding, distribution, and sales) in Japan's pet business and have distanced ourselves from it, selling wholesale mainly to outdoor and lifestyle stores.
Fortune's house brand “moani organics” is an authentic organic cosmetic developed for women who love the sea and the sun. We had numerous conversations with leading cosmetics factories in Japan to build up this brand as a made-in-Japan. It took three years and finally launched in the summer of 2016. All of our products are certificated by ECOCERT. ECOCERT is an organic certification organization, one of the largest operations of its kind in the world. To ensure that our beloved ocean is always beautiful and that we can enjoy it in the sun while giving proper care without worrying about UV damage. We create products from plants and organic raw materials through "Green Chemistry" (environmentally friendly and ethical chemistry). And seek to achieve both "sustainability" and “effectiveness.”
In 2014, under the Hawaiian sky and sea, Corby Bauer, a surfer and skateboarder, had a new idea after losing his wallet on the beach. Inspired by the elastic band used to hold broccoli in place in the produce section of the supermarket, Corby came up with the idea for a revolutionary wallet that could expand and contract. This became the origin of the THREAD® product. In 2015, Corby raised funds through crowdfunding and, together with his wife McKenzie, founded THREAD® in Utah. The company has since gone on to develop a range of products that fit into active lifestyles, including key chains and bags, all centered around its sophisticated, minimalist wallets. The company has collaborated with artists and gained enthusiastic support from young people. In 2019, Thread® was recognized by Forbes 500 list as one of the fastest growing startup in the US as well as Utah's top 10 businesses to watch. In 2024, it had seven directly managed stores and its products were available in more than 1,300 stores in the United States. We, Fortune, started to develop the brand in Japan as an distributor in the spring of 2025.
RUKKA PETS, a dog product brand originating from Finland, develops and provides high-functionality outdoor products designed to protect your beloved dog in all weather conditions. Leveraging the expertise of Rukka, which was established in the 1950s as a waterproof rainwear manufacturer, the pet product line was launched in 2011.Currently, as a member of one of the Nordic region's largest apparel manufacturers, "Luhta Sportswear Company," they focus on product development that balances functionality and design. By applying cutting-edge materials and trend analysis used for human products, they have succeeded in offering durable products at reasonable prices. Their products feature designs inspired by Nordic nature. With size options ranging from Chihuahua to large breeds and meticulous attention to detail, they provide optimal fit for dogs of all breeds. We, Fortune, started to sell the products in Japan as an distributor in the spring of 2025.
COMPANY
OUTLINE
会社概要
| Company |
Fortune Inc. |
|---|---|
| Location |
Tokyo, Shibuya-ku, Ebisu-Minami, 2-1-8, Ebisu OT Bldg. 7F Google MAP |
| Established |
Aug. 21st, 2003 |
| Capital |
16 million yen |
| Fiscal year | July |
| CEO | Takahiro Kinoshita |
| Bank |
Sumitomo Mitsui Banking Corporation, Roppongi Branch |
| Lawyer |
Omotesando Partners Law Office |
| Business Lines |
- Outdoor, Sporting, Pet goods, Accessories, Cosmetics; Planning, Manufacturing, Importing, and Sales. - CASIO watch; Distribution sales, SP planning, and Advertising. |
COMPANY
PHILOSOPHY
企業理念
We continue to strive for new challenges and boundless growth.
We seek to give happiness to everyone who involves with us.
Fortune is a company that sells "things." But it is "humans" who create and sell things. The customer buys and uses them, of course, our goal as an organization is not to be a company that moves things from right to left automatically. Our definition is: “Each member should be constantly challenging and looking for growth." “Always try to update themselves and continue to take on new challenges.
All of our members have ambition and passion. We handle just things. However, they could have a soul and resonate with the customers. As a result, both goods and companies evolve in the same way. These are our policies. We will also strive to be a "Good seller, Good buyer” and we have Good public. We are not only seeking physical benefits but also emotional richness with a grateful and appreciative heart. We aim to make our society and community better.
The "things" we sell are products created with this intention. And we will cultivate them not as substitutable commodities but as "products of unique value" = "brands."
When we think of brand value having solid customer trust and history. It is not something like rolling in dough.
Innovative designs and projects, great features and effects, or maybe hospitality are one reason to gain trust. Keeping Challenging for the customer is essential. This is how we create brands and deliver them with passion and sincerity. We hope to share the excitement and excitement with the customers who with us.